If not dealt with, duplicate records can be harmful to your business.ĭuplicate records make your data dirty. These are records with the same Name, Email, Phone Number, or Address, but with other non-matching data. Partial duplicates are also common in organizations. The most popular occurrence of duplicate data is a complete carbon copy of a record. Duplicate data is easy to spot and it mostly occurs when transferring data between systems. Understanding Duplicate Data Image Source: Duplicate data is any record that inadvertently shares data with another record in a Database. How does Duplicate Data harm your Business?.In this article, you’ll be taken through the top reasons why duplicate data can harm your business. Hence, businesses should consider removing duplicate records from their Database. Customers may also provide a company with different information at different points in time. Data aggregation and human typing errors are some of the sources of duplicate data. One of the major challenges with data today is the issue of duplicate data. Thus, before using data, a company must ensure the accuracy of the data by employing data hygiene.
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Incorrect data about consumers, products, and operations can hurt a company in different ways. The data is normally generated by daily business operations or obtained from external sources. They have put in place different ways of collecting data about products, consumers, operations, and more. Companies are exploring Big Data in a bid to deliver a positive experience to their customers across many channels.